Privacy policy
We keep our privacy policy under regular review. If we make changes to our privacy policy, our updated privacy policy will be made available to you on our website. It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
Third-Party Links
This website may include links to third-party websites, plug-ins and applications that allow you to connect with your social network in various ways. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.
The data we collect about you
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
Identity Data: When you create an account or transact with us as a guest, we will collect personal data as necessary to maintain and manage your account. In order to create an account, we will require you to inform us of your title, name, postal address, telephone number and email address. If you enter a competition we collect your name, postal address, email address and phone number on occasions. In addition, we provide the option for you to share your date of birth. We ask if you are happy to share your date of birth as we offer entrants a discount to celebrate their birth month.
Contact Data: Includes billing address, postal/delivery address, email address and telephone numbers.
Financial Data: Payment details you provide will be encrypted using secure sockets layer (SSL) technology once you submit them. Payments made on the website are made through our payment solutions provider. You will be providing credit or debit card information directly to our Payment Service Provider which operates a secure server to process payment details, encrypting your credit/debit card information and authorising payment. Information which you supply to Paypal is not within our control and is subject to Paypal’s own privacy policy and terms and conditions.
Transaction Data: When you order online and pay using the services offered at checkout, to make payment from merchants to process payments, we collect information about the transaction, as well as other information such as amount paid for products and merchant information to complete the transaction, device information, technical usage data and geolocation information. This includes order history and details about payments to and from you and other details of products and services you have purchased from us.
Technical Data: Includes internet protocol (IP) address, your login data, browser type and version, time zone setting and geolocation, browser plug-in types and versions, operating system and platform, device information and other technology on the devices you use to access this website.
Customer Account Data: Includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
Usage Data: Includes information about how you use our website, products and services.
Marketing and Communications Data: Includes your preferences in receiving marketing from us and our third parties and your communication preferences.
We do not collect, use or share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data is derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity.
If you fail to provide personal data
Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.
How is your personal data collected?
We use different methods to collect data from and about you including through:
Direct interactions: You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
Order one or more for our products or services, create an account on our website, subscribe to our e-newsletter service or other publications, request marketing to be sent to you, enter a competition, promotion or survey, given feedback or contacted us., automated technologies or interactions: As you interact with our website, or sign up and receive our e-newsletter, we will automatically collect Technical Data about your equipment, browsing actions and patterns.
We collect this personal data by using cookies, tracking pixels, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see the section below on cookies for further details. Third parties or publicly available sources: We may receive personal data about you through third party press and online competitions where you have opted in to receive details about us or our products and services.
How we use personal data
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
Where we need to perform the contract we are about to enter into or have entered into with you. where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interest. Where we need to comply with a legal obligation. Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.
Purposes for which we will use your personal data
We have set out below a description of all the ways we plan to use and process your personal data in accordance with Article 6 (1) of the UK GDPR.
- To provide and facilitate access to our products and services to you as a customer.
- For gaining demographical insights on our competition participants.
- For our internal records and references.
- To manage our relationship with you, including notifying you about changes to our privacy policy and asking you to leave a review or take a survey.
- To administer and protect our business, including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data.
- To deliver relevant website content, advertisements, news and blog and guide content to you that then allows us to measure or understand the effectiveness of the advertising we serve you.
- To use data analytics to improve our website, products and/or services, marketing, customer relationships and experience.
- To make suggestions and recommendations to you about products and/or services that may be of interest to you.
- To contact you in response to your query sent through the enquiry form on our website, by email, post or e-chat.
To allow us to review the performance of the message and offers/announcements of new collections and sub collections. - We may use the information which we collect about you to show you relevant advertising on third-party websites (e.g. Facebook)
Marketing
We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.
Where you have provided us with your consent for receiving marketing and advertising related communications, you may revoke such consent by contacting us. Such communications may include information about the launches of our spring, winter and sub collections, spring and winter sales or any promotional information including competitions.
Marketing E-newsletters
You can opt out of receiving the e-newsletter at any time by unsubscribing or by emailing hello@larkandlilydesigns.co.uk.
Where you have consented to our newsletter subscription, depending on your privacy preferences, we may provide you with information relating to other products that we think might be of interest to you. Information includes the launches of spring, winter and sub collections, sales, any promotional information including competitions, birthday promotions and other emails relating to products or services.
We gather your Personal Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).
You will receive marketing communications from us if you have requested information from us or purchased goods or services from us and you have not opted out of receiving that marketing.
Third-Party Marketing
Lark & Lily Designs does not undertake third party marketing, but if we ever do run a third party marketing campaign where data is shared with third parties for them to email market to, then we will obtain a third party names opt in.
Opting out
You can ask us or third parties to stop sending you marketing messages at any time by contacting us at any time.
Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of [a product/service purchase, warranty registration, product/service experience or other transactions].
If you have signed up to our e-newsletter and would like to opt out of tracking, then you can contact us to have your data collection set to do not track.
Cookies
We also collect data on visits to the Lark & Lily Designs website using cookies. Cookies are small file’s stored on a user’s computer. We use cookies to ensure our website works efficiently; for example, to remember if you have logged into your account between page views. Some cookies are essential to ensure that your order is remembered between pages so that it can be processed properly.
You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.
Change of purpose
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.
If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
Disclosures of personal data
We may share your personal data with the parties set out below for the purposes set out under the heading ‘Purposes for which we will use your personal data’
Service providers acting as processors based in the EEA and the United States who provide payment gateways, IT (including website developers) data storage and system administration services.
Third parties that receive data via cookies: Google Analytics, Facebook.
Any third parties that you have specifically consented to when entering a competition.
Professional advisers acting as processors or separate controllers including lawyers, bankers, auditors, banking, legal, insurance and accounting services.
Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
Data security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
Data retention
How long will you use my personal data for?
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.
By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for up to seven (7) years after they cease being customers for tax purposes.
In some circumstances you can ask us to delete your data: see your legal rights below for further information.
In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
Cookies are typically removed or cleared once you have logged out of our website.
Your legal rights
Under certain circumstances, you have rights under data protection laws in relation to your personal data, you may:
You have the right to:
Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:
If you want us to establish the data’s accuracy.
Where our use of the data is unlawful but you do not want us to erase it.
Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims.
You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
Withdraw consent at any time when we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.
If you wish to exercise any of the rights set out above, please contact us.
No fee usually required
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.
What we may need from you
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.
Cookies
Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.
A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive.
The default cookies of our platform are classified as Exempt / Non-Exempt to help us meet the requirements of privacy regulations such as the GDPR.
We use the following cookies:
- Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log in to secure areas of our website, use a shopping cart or make use of e-billing services.
- Analytical or performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
- Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
- Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests.
Cookies may be either “persistent” cookies or “session” cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed. We use both session and persistent cookies on our website.